28 Days of Me
A personal development blog that documents a collection of experiments completed over a 28-day period.
Born out of a reaction to the trend-heavy and often unauthentic nature of the health and wellness industry, 28 Days aims to redefine the boundaries of health and wellness and allow individuals to enable real and positive life changes through transparency and truth.
We designed a versatile logotype which could be extended into the branding language of the '28 day' lifestyle experiments which make up the core of the website. The website itself will be launched Summer 2017.