28 Days of Me

 

28 Days of Me

28 Days of Me is a service, personal development resource, and collection of personal experiments by health coach Monique Richards, aiming to cut through the noise of wellness trends.

A key problem to solve was how to coherently showcase the collection of 28-day self-experiments Monique undertakes, on a digital platform.

 
Deliverables & Services: Identity, Style Guide, Website, UI/UX

Studio: Stand & Marvel, Berlin/Melbourne

Creative Direction & Design: Cameron Askin, Angelique Hering

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We created a style guide which detailed how to use typography, color and photography in the 28 Days of me brand.

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The ‘calendar’ motif from the logo was extended and used as a way-finding element in the Experiments blog.

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Each experiment lives on a single-scroll page, allowing a natural and easy progression throughout the multiple daily entries.

Subtle color variants combined with the calendar-like visual elements served as important visual cues that helped break up the bulk of information into smaller, digestible pieces.

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In addition to the Experiments, we created a separate home for extra content and articles.

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