Angelique Hering
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Designed for Summer

A digital and OOH campaign for Cost Plus World Market’s outdoor collection.

 Cost Plus World Market’s outdoor collection is designed for summer. So we compared their collection of outdoor furniture to other items that are designed for summer.  This series of iconic summer imagery resulted in a fun visual campaign.

Cost Plus World Market’s outdoor collection is designed for summer. So we compared their collection of outdoor furniture to other items that are designed for summer.

This series of iconic summer imagery resulted in a fun visual campaign.

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 We created a fun, colorful campaign that took over the Montgomery BART station in San Francisco, livening up the otherwise bleak environment.

We created a fun, colorful campaign that took over the Montgomery BART station in San Francisco, livening up the otherwise bleak environment.

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 We paved the tunnel with a “rainbow road” and clear blue skies, to further drive home to message that our audience is better off spending time in the outdoors this summer.

We paved the tunnel with a “rainbow road” and clear blue skies, to further drive home to message that our audience is better off spending time in the outdoors this summer.

 Billboards lined the streets of Los Angeles.

Billboards lined the streets of Los Angeles.

 We placed an oversized red popsicle on a Chicago bus shelter.

We placed an oversized red popsicle on a Chicago bus shelter.

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 Agency: BarrettSF (San Francisco)  Art Director:  Byron Wages  Copy Writer:  Phil Fattore  Designer: Angelique Hering Creative Director: Todd Eisner Executive Creative Director: Jamie Barrett

Agency: BarrettSF (San Francisco)

Art Director: Byron Wages
Copy Writer: Phil Fattore
Designer: Angelique Hering
Creative Director: Todd Eisner
Executive Creative Director: Jamie Barrett