Cost Plus World Market’s outdoor collection is designed for summer. So we compared their collection of outdoor furniture to other items that are designed for summer.
This series of iconic summer imagery resulted in a fun visual campaign.
We created a fun, colorful campaign that took over the Montgomery BART station in San Francisco, livening up the otherwise bleak environment.
We paved the tunnel with a “rainbow road” and clear blue skies, to further drive home to message that our audience is better off spending time in the outdoors this summer.
Billboards lined the streets of Los Angeles.
We placed an oversized red popsicle on a Chicago bus shelter.