Angelique Hering

Mad World is a new online channel and social experiment which streams content from Vine and Twitter, which the user is able to find and access through use of the hash-tag (#). Content is rapid, uninterrupted and virtually limitless. The brand idea we came up with was "Curated Curiosity".

The stylised MW stems from radio waves. Although strong and bold, there is a sense that the logomark is caught mid-motion.

logo design / copy writing / 2014